News & Press: General News

This IT guy could save your life

Monday, 23 April 2012   (0 Comments)
Posted by: Sam Bruinewoud
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(from Crain's Chicago Buisness)

It's common practice for banks, supermarkets and online retailers to mine the data they collect on customers to rethink marketing campaigns, make targeted offers and keep inventories up to date. It's far less common in health care, where much of the useful data lies trapped in paper records and notes, often scribbled in barely decipherable script.

The relatively slow pace with which many physicians and hospitals have been moving this information into electronic systems creates a competitive advantage for front-runners like NorthShore University HealthSystem, Northwestern Memorial Hospital and Northwestern Memorial Faculty Foundation, which invested early in health information technology. They are now primed to mine their electronic medical records to identify patients whose genetic makeup puts them at high risk of developing diseases or predict hours ahead of time whether a hospitalized patient is likely to have a heart attack.


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